"Motion should help ease the user through the experience. It should establish the “physical space” of the app by the way objects come on and off the screen or into focus. It should aid the flow of actions, giving clear guidance before, during and after. It should serve as a guide, keeping the user orientated and preventing them from feeling lost, reducing the need for additional graphics explaining where they are or have been."
Do the details matter to you?
The other day, I tried on a dress at a store I liked very much. The dress was absolutely gorgeous with it’s rich use of colors and an intricately stitched pattern. The fabric was soft and the back had a zipper from top to bottom. I was immediately drawn to it and upon wearing it, I had to have it. But bummer! My size was not available at the store. I asked the sales associate to search for that same exact dress online and to order it in my size. Once the order was complete, I was content with my decision even if the dress was a bit pricey. It didn’t matter though, because I had to have it. I walked out of that store a happy fashionista.
Fast forward a couple days and I finally get my dress! I open the package and dive through the tissues only to find a dress that is completely DIFFERENT than the one I fell in love with at the store. This new dress still had the same colors and the stitched pattern as the old one but it lacked many details the other one beheld. The fabric was no longer soft and silky but a thick and ugly cotton brand. The neckline was a few inches lower with a bland white border the other didn’t have and lastly, the zipper didn’t even exist.
For most designers, the beauty of their creation exists in their obsession in detail. For a company, it makes or breaks a product that has been intelligently engineered with care for its costumers. We want our customers to experience emotional design. They must have our product! In fact, they need it! But everything is dependent on the detail, otherwise known as that finishing touch. At a far glance, both the dresses were essentially the same but one lacked the quality and elegance I found in the other. What I’ve been realizing is that a designer’s attention to detail isn’t absorbed by the engineer. There is a certain miscommunication in the process in which a designer must have an animated monkey at the bottom left and the engineer wonders about the purpose of this monkey in relation to the product’s main functionality.
Designers, communicate with your engineers! You don’t want a product at the end of the day that looks and behaves similarly to what you designed but doesn’t have the details you wished for. You want your customers to want your product!
A portable animation and sound kit.
Make Your Mark
#make your mark
The other day, my boss Glen told me something so interesting that it’s been on my mind since then. He said he wanted to make the world a better place. And he said that this could be done by making products that are easy to use so that its users are happy and will go home when expected and will not beat their children. WOAH!
While I had always wanted to change the world and make my mark, I hadn’t planned on figuring out how exactly I’d go about that. How could I do something different each day to make this world a better place? Well, Glen had answer. I can volunteer and I can adopt children (future plans?) but the one thing I can immediately change is my work ethic. As a UX Designer, I’m always trying to understand how I can satisfy the user. How can I make this unknown user of mine happy? Not just with the product I help design but overall with his or her life? Us designers always say that we want to make our user’s life simpler. But now, I think it’s important to think just how simple you want their life to be and how you will go about achieving that for them.
All designers are, and should be, empathetic.
Here is a quote from my favourite Alex & Ani bracelet (Make Your Mark):
"You have the ability to leave a positive imprint on the lives of others. Inspire others with thoughtful actions. Discover your passions and act on them. Lead a life that you can be proud of. Make your mark to better the world and leave a legacy of love for generations to come."
A Successful Content Marketing Campaign
During my second week of work, I had to give a small presentation on an article I’ve read called Creating Content that Sells: A Guide to Content Marketing for Demand Generation. If you get a chance, definitely try to at least skim through it since it gives some great insight on why it’s important to change your traditional marketing and sales methods.
Content marketing is the creation of relevant content for the purpose of solving a problem and reinforcing brand messaging through thought leadership.
Basically, the advancement of technology and the emergence of the internet has shaped the way people and companies now make decisions to purchase a product or a service. Cold calling no longer works because the buyer has more knowledge of the product before he even decides to speak to someone in sales.
In addition, the B2B buying and selling process has changed and has become highly emotional. Aside from an organizational risk, the decision-makers involved are also facing a personal risk that could consequence in losing the job, professional credibility, or money. Furthermore, the inability to address that personal risk causes prospects to shy away from the process entirely.
So, how can you as a company generate leads and retain them as well? The answer is content marketing. A successful content marketing campaign from your company should contain problem-specific information and thought leadership that will allow you to increase awareness and demand within the industry. You want to educate your buyers by sharing the business benefits of adopting best practices within the industry. This can be done through articles, webinars, podcasts, and other resources.
“Thought Leadership is exploiting your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. Content marketing is turning your insight and advice into campaigns that change people’s minds and incite action.”
It is important to note that it is never a good idea to actively promote your company or your product within your content. You should, instead, concentrate on building trust with your buyers so that they not only opt for your product but they also vouch for you in the future. You want to use your content marketing campaign to generate demand!